Retail / Brick & Mortar
Despite e-commerce being a boon for traditional brick-and-mortar businesses, many businesses still rely on foot traffic to generate sales. However, a website is often where people start their journey.
Today's corporate websites are more than just online brochures and business cards.
Oftentimes, company directors don't place enough value on the website because it doesn't directly affect their bottom-line. However, in recent years, this couldn't be more untrue—the company website can factor into just about everything.
From how your company is perceived online to hiring employees, the first place people visit when they find out about your company is a quick web search to find your organization.
Trust & Authority
- Are you proud—or embarrassed—by the look or functionality of your online presence?
- Does your website (still) represent your organization's core values well?
- Is the design modern and work well on mobile?
Hiring & Recruiting
- Is your website an extension of how you're currently hiring employees?
- Does it show off your company's culture well?
- Are current openings posted on your website?
Marketing & Sales
- Are you currently getting leads and/or sales from your current website?
- For B2B, does your website help facilitate the sales process / assist the sales team?
- Is the website easy to update and add new content?
Accessible
- Is your content easy to understand?
- Can you use a keyboard to navigate your website?
- How often do you perform audits of content to ensure compliance with W3 WCAG?
Bottom line:
If one or more of these things could use some improvement, please contact us so we can fix these issues sooner than later!