A really awesome experience is still quite a rarity on ecommerce sites, so having a good experience can put your website on good terms with users. Here are 10 ways to make purchasing easy for mobile and desktop shoppers alike.
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A good looking, well-designed website and a thoughtful digital marketing strategy can establish you in your area and generate leads to new clients. Here is an overview of how real estate professionals can become expert marketers in 2020.
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With so much competition to hire the best talent, how will your business triumph?
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Email rules the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But are you using it effectively?
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What fads does your website still have on it? And when should you consider a redesign? Ritter Knight answers these questions and more.
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Are your users doing the thing you want them to do on your website? If not, you may have a "call to action" problem.
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What's the value of marketing? How do we show the value of what we're doing? These are common questions we get from clients.
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SEO or search engine optimization is really a loaded term that really means "how can we drive more leads or sales through search engines?" It certainly revolves around constant marketing but it definitely matters during the website design phase.
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Business development executives often blame the marketing team for sending poor-quality leads. The marketing team points back to sales for not being able to close the deal. Is there a line in the sand?
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We've helped many clients improve and rewrite their website copy. It's easy to remove fluff words and phrases such as very, just, really, and simply put. And the especially trite and cliche including amazing, absolutely, and literally. But the one that almost uniformly that gets overlooked is a little more innocent...
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In this industry, it can be hard to tell the fly-by-night amateurs from the professionals. These days, it's easy to setup a relatively professional-looking website and call yourself a freelance designer or digital marketer but there's more to it than that.
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Bad reviews are inevitable. And dealing with them can be a huge pain and oftentimes demoralizing for a small business owner. Over time, while performing social media and reputation management for our clients, we've come up with a few guidelines on responding online reviews.
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Having problems converting users on your landing pages? Here's, five easy to implement, best practices for helping increase more conversions and sign-ups.
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Awards are great. It's always nice to be recognized amongst your "peers". But it's also important to remember what that recognition actually means. And more importantly, who's actually giving out the award.
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When a user first arrives on your home page, she should be able to figure out what your website is all about in roughly 5 seconds, give or take. And that clock starts counting as soon as your page starts loading.
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Out of the box, WordPress is a simple, easy-to-use piece of software that was originally intended for blogging. However, When you get past that simplicity, most websites are not just simple diary-style blogs.
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Marketing with content is on the top of everyone's to-do lists. But not everyone does it effectively. If the purpose of your blog is to gain traffic and increase domain authority, it should be imperative that the blog your company has is hosted on the same domain as your website.
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This simple question can jump start a million different answers. Everything we do revolves around content. Yet many web designers are still treating content as if it's your problem. Here's why taking a content-first approach is at the base of our website strategy.
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It seems like every freelance graphic designer, agency, and retiree-turned-web-designer is recommending WordPress as the best way to build your website. But it is really?
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Crafting an effective website is tricky. Mobile is deceptively trickier. So why is that? It would seem simple since the screen is smaller. Yet, web designers and companies still stuck in the "desktop first" way are still putting 90% of their effort into crafting a beautiful, large screen website. Then when it comes to mobile, it's simply an afterthought—or something to check off as a necessary feature—like a contact form or the dreaded hero carousel.
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With more and more capable devices being able to access your website, offering users the best way to show content on their device isn't as simple as it once was. The latest trend is responsive web design is a group of technologies that allow a website to tweak various elements of its design based on the size of the device or the size of your users' browser window.
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Sounds blatantly obvious doesn't it? Yet, we see this over and over again on websites with no solid strategy or from designers coming from the print world with little web background. Or even designers throwing in a trendy gizmo for sake of it.
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When you're so entrenched in internal politics, the day-to-day running your business, and "the way it's been done before", it's hard to challenge the status quo and literally see your business the way your customers, suppliers, or clients see it.
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